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Anyone who’s known me knows that my signature hairstyle is long, wild, and wavy. And while I’m grateful for the locks that often earn me compliments, it takes a lot of effort to keep them looking healthy.
My wiry strands have often left me with considerable amounts of frizz, and although I seldom use hot tools and, at most, indulge in once-a-year balayage, my hair has become super parched as of late (not to mention, laden with split ends). So, when I had the opportunity to test Coco & Eve’s Like a Virgin Hair Masque that TikTokers can’t stop raving about, I was elated by the prospect of entering a whole new era of #hairgoals.
This article originally appeared on womenshealthmag.com
#1 The Ingredients
The colorful packaging will draw you in, but the mask is so much more than pretty packaging. Coco & Eve made the vegan, cruelty-free product with the goal of hydrating, moisturizing, and de-tangling dull, dry, and frizzy hair with ingredients like shea butter and coconut—both of which also happen to make the hair smell incredible. Plus, the mask is free of sulfates, phthalates, and parabens, if that matters to you.
#3 The Results: Before
My hair pre-mask on a recent trip to Hawaii.
I wrapped my wet hair in a towel for about 15 to 20 minutes post-shower, and when I finally let my strands tumble out, I felt like a kid on Christmas morning. Instead of being confronted with a rat’s nest of knots, I simply ran my brush through each side of my hair about two times, and voilá. My hair felt impossibly smooth, featuring a healthy shine that didn’t look greasy in the slightest.
#4 After
To finish, I styled my mane with Revlon’s One-Step hair dryer brush, adding on a heat protectant spray and blow drying cream to further protect and reduce flyaways. Once complete, my hair looked even more sleek and luminous. I couldn’t stop running my fingers through it.
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